Amazon PPC & DSP Management

Services

Three ways to stop the bleed in your account

I start every engagement in the numbers, because the spend data names the leaks faster than any opinion.

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Amazon Account Management

I run the whole account, not just the ads. Catalog health, listing quality, inventory aware ad pacing, and a 90 day forecast sit under one owner, and I report against the plan every week.

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Amazon PPC

I run Sponsored Products, Sponsored Brands, and Sponsored Display as one system. When the account earns it, I extend that system into Amazon DSP and AMC so every dollar of spend maps to a decision I can defend.

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Development and Automation

I build the software that runs my accounts, from custom extensions and bid engines to Amazon Ads MCP tooling and AI workflows. Daily bid changes fire as code against complete, current numbers.

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My Methodology

What your last agency never showed you

I run the same operating procedure on every engagement so the steps and outputs repeat.

Budget and Guardrails

I set the starting budget to your last 30 days of spend plus 10 to 20 percent and I start spending on day one. Targets come from your historicals. You supply guardrails like margin and spend comfort.

Score and Forecast

I score the account on ad spend, CPC, conversion rate, and organic sales share. Then I build a 90 day revenue forecast whose key assumptions act as the contract between the plan and reality.

21 Day Cleanup

In the first 21 days I cut wasted spend. I pause bleeders, bloated targets, and zero impression campaigns, then reallocate every freed dollar as I learn where your spend actually concentrates.

Day 30 Reinvestment

At day 30 I show the efficiency win, confirm the true budget and the working TACoS guardrail, and reinvest every saved point into upper funnel tests and scaling instead of banking it.

Product Level Profitability

From there I manage in margin dollars per unit. I flag losing products and neglected winners, harvest converting search terms, and bid against a profitable CPC ceiling built from price, fees, and margin.

Monthly Reviews and Events

Every month I enter actuals by the third business day, investigate any variance beyond ten percent, and score the account again, while dedicated event playbooks take over during windows like Prime Day.

Case Studies

Twenty five case studies, with the dashboards to prove it

Every figure below comes from account performance records, and each card opens the full account story with its before and after dashboards.

Vermont Smoke & Cure

$331K in one month, and TACoS later held at 6.60%

I rebuilt the campaign structure, and Vermont Smoke & Cure cleared its $330K target. One year later the account ran profitably at a 6.60% TACoS with organic sales carrying roughly 78.5% of revenue.

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DigDefence Solutions

76% Prime event growth with TACoS rebuilt from 30.79%

The 2025 Prime event for DigDefence Solutions grew year over year while efficiency improved, and the account now runs in the 10 to 13% TACoS range against a 30.79% starting baseline.

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SWOOC

+76.86% PPC sales in one month with ACoS down 23%

SWOOC added $233,949.66 in PPC sales from November to December 2024 on only 36.12% more spend, because budget rules and negative targets went in before the holiday peak.

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Oak & Antler Seasoning Company

Account management end to end with daily TACoS tracking

I run this early stage seasoning brand end to end, and I keep every structural change only after it proves itself in the results.

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CO2 Lift

$113,929 first six figure month at 10.68% TACoS

CO2 Lift grew 59% from September to November 2025 and broke $100K for the first time in the account's history, all under a 15% TACoS ceiling.

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Giftlot

+202% in November, prior December beaten in two weeks

Giftlot jumped 202.09% in November 2025, and by December 14 the account had already passed the entire prior December total while the catalog kept expanding.

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Ten Point Gear

+31% after a stockout quarter, launches covered on time

Ten Point Gear swung from a down first quarter to up 31% by July 2026, because the ammo case launches were covered in February and spend paused rather than burned during the stockout.

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Warm Fuzzy Toys

Warm Fuzzy Toys on Amazon

The August 2025 revamp set a 10% ACOS target with search query report access secured the same week, the target ACOS was hit by the September 10 review, and by July 2026 the client...

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IPORT

IPORT on Amazon

September 2025 opened with a $5,000 sales day, the month ran near a 3.73% ACOS against the 30% plus of the prior period, and October grew ad spend and total sales while holding...

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WineOvation

WineOvation on Amazon

What moved most visibly was bid management at scale, because from July 25, 2026 my automated pipeline logged daily bid updates against the WineOvation US profile with roughly 502...

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Pendleton Woolen Mills

Pendleton Woolen Mills on Amazon

The revenue curve tells the story, because April 2025 closed at $43,035, May hit $73,583, and July reached $169,486 after a Prime Day that generated $69,964 at 664 percent month...

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Alpha Tech Pet

Alpha Tech Pet on Amazon

The biggest swing came from the full funnel build because we launched OLV on February 14, 2026 and the top of the funnel finally started feeding the

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Vyper Chairs

Vyper Chairs on Amazon

What moved was the top line, because November 2025 closed at 266,223 dollars in total sales, up 93.62 percent month over month and 220.06 percent year over

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Portable Winch Co.

Portable Winch Co. on Amazon

The US climbed from 29,000 dollars in November 2024 to a trending 57,000 dollars in February 2025, a month that posted a 1,173 percent month over month

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OfficeGoods

OfficeGoods on Amazon

The efficiency turnaround was real, because TACoS went from 25.01% in November 2024 to 13.3% by mid August 2025, while July 2025 revenue of $60,398 grew 23.78% month over

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SlumberPod

SlumberPod on Amazon

The first month of DSP spent 4,881.92 dollars and returned a 3.65 ROAS, and the second month improved to an 8.51 ROAS on 4,992.36 dollars, because pure retargeting converts warm...

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Specialty Coffee Brand

$67 to $135 in daily productive spend with zero added budget

Over six weeks this specialty coffee brand doubled its productive daily ad spend, because consolidating 72 campaigns down to 46 unfroze budget the account already had.

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Composites Manufacturer

ACOS moved from 52% to 39% in one week with orders held steady

One consolidation pass cut a quarter of ad cost for this composites manufacturer, because efficiency on a low volume technical account is won by subtraction.

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Outdoor Equipment Brand

14% ACOS with $386/day deployed against a $400 target

An outdoor equipment brand needed its approved budget fully deployed without efficiency sliding, so I used the daily budget cap as a throttle and paced the account to target.

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More accounts that have been on my desk, every name a real engagement.

Warm Fuzzy Toys

Novelty toys

IPORT

AV docks and mounting

Ten Point Gear

Outdoor slings and gear

WineOvation

Wine gifts and gadgets

Pendleton Woolen Mills

Wool apparel and blankets

Vermont Smoke & Cure

Smoked meat snacks

DigDefence Solutions

Pest control hardware

SWOOC

Yard and party games

Alpha Tech Pet

Pet facility care

Vyper Chairs

Shop seating

Oak & Antler Seasoning Company

BBQ seasonings

Portable Winch Co.

Portable winches

CO2 Lift

Carboxy skincare

Giftlot

Licensed gift sets

OfficeGoods

Office supplies

SlumberPod

Travel sleep canopies

Nepal Tea

Organic tea

Mt. Whitney Coffee Roasters

Specialty coffee

Petscy

Pet health

TriBella

Beauty and wellness

Quench Co

Hydration products

Woken Coffee

Coffee pods

Hairburst

Hair care

Perfect Petzzz

Lifelike plush pets

Testimonials

What the founders say on camera

Anyone can type a quote into a website, so these two founders said it on camera instead, and both clips run exactly as they were sent with nothing cut.

Nepal Tea

Founder, organic tea direct from the family farm in Nepal

“Our sales have gone four times, it has increased four times since we have enrolled with them. We were also very new to Amazon ads and the team has really been very flexible working around with our smaller budgets.”

Mt. Whitney Coffee Roasters

Founder, speaking about the Mojave Coffee brand

“Marc has just been outstanding, super creative, always coming up with some new ideas, whether they are product ideas or just optimizations for my listings. We already increased sales dramatically and I think we can triple it again.”

Testimonials

7 figure brands

$331K in one month, then TACoS down to 6.60%

After a full campaign rebuild, Vermont Smoke & Cure beat its $330K monthly target, and a year later the account ran profitably at a 6.60% TACoS.

Read the case study →

76% Prime event growth from a 30.79% TACoS baseline

From a 30.79% TACoS baseline, the account moved into the low teens while DigDefence Solutions grew its 2025 Prime event roughly 76% year over year.

Read the case study →

+76.86% PPC sales in one month while ACoS fell 23%

SWOOC added $233,949.66 in PPC sales from November to December 2024 on only 36.12% more spend because the budget rules were set before the peak.

Read the case study →

Full service management with daily TACoS tracking

I manage this early stage seasoning brand end to end and measure every structural change against real results before it earns a permanent place.

See the managed account →

$113,929 first six figure month at a 10.68% TACoS

CO2 Lift grew 59% from September to November 2025 and broke $100K for the first time, and it did so without crossing its 15% TACoS ceiling.

Read the case study →

+202% in November, the prior December beaten in two weeks

Giftlot grew 202.09% in November 2025, then by December 14 the account had already cleared the entire prior December total.

Read the case study →

PPC Coding Projects

You can read the code that runs these accounts

I open sourced the engines that do my daily work. A bid change made by code is a policy with an author, a history, and a diff.

marcelo-coding/amazon-ads-skag-engine

SKAG Optimization Engine

This is the rules engine that manages my single keyword campaigns. It reads performance on a schedule, cuts bleeders on tiered click thresholds, and anchors every new bid to the CPC the auction actually charged.

View on GitHub →

marcelo-coding/amazon-ads-data-extractor

Amazon Ads Data Extractor

This is the extraction layer that feeds the bid logic. It pulls the advertising reports on a schedule and normalizes them so the rules always fire against complete and current numbers.

View on GitHub →

In production

Amazon Ads MCP Fleet

I run a fleet of Amazon Ads MCP server instances, one per seller account. AI agents can query campaigns, pull reports, and push bid changes through the official Ads API under my review.

In production

Cloud MCP Admin

A cloud control plane for the MCP stack that snapshots configuration, syncs state to cloud storage on a five minute cadence, verifies parity by checksum, and can restore my entire environment to a fresh machine in one command.

Blog

The doctrines your account is missing

These are the doctrines I run accounts on, written down so you can judge the reasoning before you ever book a call.

Campaign Structure

Your campaigns cannot tell you which keyword sold

Single keyword campaigns still win in 2026. They make attribution unambiguous and turn bid management into deterministic rules that software can execute without guessing.

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Amazon DSP

Remarketing first on Amazon DSP

Most DSP budgets chase awareness. I start with display remarketing, make video prove itself in Sponsored Brands first, and match every product to its audience.

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Automation

The bid change you make every day should be code

I put daily bid changes in code. The tiered rules I run cut bleeders on click thresholds and anchor every new bid to the CPC you actually paid.

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About

The person behind the dashboards

I am Marcelo Siblag III, known professionally as Marc Siblag. Over the last ten years inside Amazon e-commerce I worked first on the seller side and then as a full time advertising specialist. Along the way I helped take a product launch to $3M in revenue within its first ten months, and that experience taught me that growth only counts when the margin survives it.

Today I manage advertising for 15 to 20 accounts at any given time across Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and AMC. Across that portfolio I hold TACoS under 15 percent on my flagship accounts because I refuse to do repetitive work by hand. The bid rules, the report pipelines, and the campaign hygiene in my accounts all run as code that I wrote, versioned, and published.

If you want an advertising partner who treats your budget like an engineering problem with a paper trail, we will probably get along. The fastest way to confirm that is a short call where we look at your account together and I tell you exactly what I would change first.

The longer version of this story, along with my certifications and the stack that runs my accounts, sits in the about section.

Book a call with me

Profitable growth for Amazon brands

Three ways to stop the bleed in your account

Amazon Account Management

Amazon PPC

Development and Automation

What your last agency never showed you

Budget and Guardrails

Score and Forecast

21 Day Cleanup

Day 30 Reinvestment

Product Level Profitability

Monthly Reviews and Events

Twenty five case studies, with the dashboards to prove it

What the founders say on camera

7 figure brands

You can read the code that runs these accounts

SKAG Optimization Engine

Amazon Ads Data Extractor

Amazon Ads MCP Fleet

Cloud MCP Admin

The doctrines your account is missing

Your campaigns cannot tell you which keyword sold

Remarketing first on Amazon DSP

The bid change you make every day should be code

The person behind the dashboards

Let us look at your account together