Blog Topic

Automation

Write the daily bid change as code. These essays make the case that repetitive ad account work belongs in versioned software with a paper trail, not in the memory of whoever opened the console that day.

Bid automation illustration
Automation

Make the Daily Bid Change Code

Marc Siblag ยท August 1, 2026

I put daily bid changes in code. My tiered rules cut bleeders on click thresholds and anchor every new bid to the CPC you actually paid.

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Service

Code that runs my accounts

I write the software that runs my accounts. Daily bid changes run as code against complete, current numbers.

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