Sponsored Ads Certification from Amazon Ads
I hold the Amazon Ads Sponsored Ads certification. It covers the Sponsored Products, Sponsored Brands, and Sponsored Display work that sits at the core of every account I run. I treat that badge as a floor, not a trophy. My practice is written out in the account takeover SOP and the weekly optimization SOP, so anyone can line the credential up against the work it certifies.
DSP and AMC in Practice
I practice Amazon DSP and AMC on live accounts, and the proof sits in results rather than in a logo. On DigDefence Solutions I enabled AMC audiences with several active tests to reach shoppers standard targeting misses, and that audience work helped position the account to grow its Prime event approximately 76% year over year. I wrote the doctrine in Remarketing First for Amazon DSP. Budgets start with display remarketing, and video has to prove itself in Sponsored Brands before it earns DSP spend.
Open Source as Proof of Craft
Code you can read beats a badge, so I open sourced the engines that do my daily work at marcelo-coding on GitHub. The SKAG optimization engine manages my single keyword campaigns, and the data extractor keeps the numbers complete and current. Together they show exactly how I make bid decisions, because a bid change made by code is a policy with an author, a history, and a diff. The full stack sits on My Stack.
Certificate Documents
The certificates below are the original documents. A claim on a website is only as strong as the paper behind it, so I would rather let you open the files than ask you to take the badges on faith.
- Amazon Advertising, Sponsored Ads Foundations Certification (United States), completed May 18, 2020 with a score of 88, the certificate behind the Sponsored Ads badge above.
- Google Digital Marketing Certificate, a fundamentals credential covering search, analytics, and paid media basics that grounded my early paid traffic work.
- Digital Marketing Certificate of Completion, 40 training hours was completed July 4, 2020 across Google Analytics, SEO, Google AdWords, Mailchimp, and CRM.
- Project Management Certificate, the training behind the delegation and cadence systems I use to run 15 to 20 accounts at once without dropping threads.