The Starting Point
Quench Co operates in beverage distribution and branding, and its Amazon presence needed the retail fundamentals before advertising could earn anything, because a campaign pointed at a weak page just buys expensive proof of the weakness. This engagement ran during my agency years inside a larger team.
What The Work Looked Like
The listing rebuild came first, with the imagery and copy overhauled and delivered ahead of the projected one month timeline, so the PPC launch that followed landed on pages built to convert. The campaign was then timed onto a sales trend that was already rising, because paid traffic steepens a working curve far more efficiently than it rescues a flat one.
What Moved
The client approved the direction from the first presentation of the new listing images, the optimization shipped early, and the post launch trajectory continued upward on the steeper paid assisted curve the sequencing was designed to produce.
The full playbook that came out of these years now runs as code on my current accounts, and the recent case studies show it with daily dashboards attached.